Design the future together?
Meiraj's approach is rooted in deep insights, creativity, problem-solving and collaboration. He works closely with clients & employers to understand their unique challenges, goals, and brand aspirations. Understanding the current demands by keeping an eye on the ever-evolving needs of people, communities & planet.
1 —
Brand Strategy & Design
Enable businesses to develop a clear and compelling brand identity that resonates with their target audience.
2 —
Innovation Management
To identify new market opportunities, develop new products and services, and create a culture of innovation within their organizations.
3 —
Marketing Communication
Develop integrated marketing communication plans that include advertising, public relations, social media, events and everything experiential.
Brand Marketing
Employer Branding
Innovation Design
Sustainable Design
Communication Design
Multimedia Design
I am the real Mirage!
I am a creative and business management professional based in Berlin with project management expertise in branding, design, integrated marketing, product/venture development & corporate innovation enablement.
SAP Thought Leadership Report Design on Innovation & Sustainability for Consumer Industries
Happy to have designed this report for SAP which showcases how SAP customers can turn their businesses into sustainable enterprises by implementing cutting-edge startups solutions developed by SAP partner start-ups that graduated from the SAP.iO Foundry program and are now part of the SAP.iO Rising Stars advanced program.
Meiraj demonstrated a unique skill set that bridged the gap between brand design, marketing, and creative project management. He was instrumental in the successful launch of our brand refresh, and I truly enjoyed working with him.
Max Kahn
Director, SAP.iO Foundries
Meiraj always displayed a great energy and curiosity for pushing the boundaries of our old ideas about our marketing strategy. He certainly infuses any work environment with fresh creative approaches, strategies and ideas!
Anna Brashear
Marketing Manager
The quality of his designs, creative thinking and his ability to understand what clients want and need (even if they didn't know it themselves) was instrumental in helping us land a lot of projects. He has such a positive and happy attitude and approach to every situation.
Shanthi Thirumur
General Manager, Events
Extremely versatile with his skillset and able to connect the business to success. He has produced high-quality investor pitch decks, websites, promotional videos, prototype mock-ups, and more. Therefore, I fully recommend hiring him for these services!
Jamal Maxey
Head of Online Events
I worked with him to come up with creative designs for SAP.iO presence at NRF (largest global retail conference).
With minimal direction he designed the entire booth and also images to honor Martin Luther King Jr day.
Kange Kaneene
VP, SAP.iO Foundries
Here's why you should work with me
Design Services
Graphic Design
Graphic design services involve creating visual content for various purposes such as branding, advertising, marketing materials, and digital media.
Web/UI/UX Design
Web/UI/UX design service focuses on creating and designing websites & mobile apps that are visually appealing, user-friendly, and optimized for a seamless user experience.
Concept Design
The output of concept design is typically a collection of sketches, mood boards, renderings, or other visual representations that communicate the core ideas and aesthetics of the design concept.
Industrial Design
Industrial design services encompass the creation and development of product designs that are both functional, visually appealing and marketable across various industries, including consumer electronics, furniture, appliances, and automobiles.
Some of the most recent projects
Branding, Marketing, Product Dev. & Lead Gen. for Paul Johnson's M&A business
Concept & Creative Direction, Brand Strategy, Event Brand Identity Design
Project Consultant -- Branding, Creative Design and Content for SAP.iO
Storyboarding, Concept & Creative Direction & Vendor Management for FFCH
Branding, Marketing, Digital & Product Dev. for Pitch Lounge
Concept & Creative Direction, Identity Design & Inbound Marketing Strategy
Meiraj has successfully managed 800+ projects for clients and customers with budgets ranging from €10,000 to €20 Mn. Clients & employers are fortune 500 brands, global B2B, B2C organizations, startups and governments across diverse industries.
Would you like to see some of my old projects? Get in touch and I can get you access
I have been doing this for a long time now, 11 years and counting! During this period I have worked with some amazing brands and I'd be happy to show you some of my projects.
Toyota
I worked with Toyota between 2017 & 2019, I got to develop creative projects and support event design for senior leadership teams and their initiatives.
Huawei
I facilitated a brand identity workshop for the Consumer Cloud Service teams at Huawei. We developed some new logos, identity assets for their product in 2020
GE
I worked on multiple GE projects across different sectors while working for agencies. My scope varied from employer branding & engagement, marketing communication, events, product launches and exhibition infrastructure design between 2016-19
Qualcomm
I majorly worked on employee engagement, employer branding, marketing and corporate communication projects during 2018-19
Jaguar LandRover
I worked on 1 project which expected me to conceptualise and design an annual marketing & customer acquisition plan & strategy in 2019
Johnnie Walker
Worked on multiple projects from Office Rebranding & decor, employee engagement, product launch, market activation and integrated marketing strategy & design.
Accenture
I worked on a few employer branding, event concepts and women empowerment projects during 2016-19
Heineken
Most exciting period as I got to work on the UEFA Champions League Trophy Tour, Live Your Music Events, Amstel Brand Launch and other Market Activations during 2017-19
Branding Services
Brand Strategy & Audits
Brand strategy involves defining the brand's mission, values, target audience, and market positioning. Brand audits assess the brand's current state, identifying strengths, weaknesses, and opportunities for improvement, leading to rebranding or realignment.
Identity Design & Messaging
Brand Identity Design involves creating visual elements like colors, typography, and graphics for a cohesive brand identity. Brand Messaging focuses on developing a compelling message and tone of voice to communicate the brand's values and personality.
Brand Experience Design
Brand experience design involves designing the overall customer experience and touchpoints with the brand. This service ensures that every interaction with the brand reflects its values and enhances customer satisfaction.
Brand Activation & Management
Brand activation services launch and promote the brand, creating awareness and engagement through campaigns and events. Brand monitoring and management protect the brand's reputation by tracking perception, addressing feedback, and ensuring consistency across channels.
Marketing Services
Market Research
Conducting market research involves gathering and analyzing data about the target market, customers, competitors, and industry trends. It helps in understanding consumer behavior, identifying market opportunities, and making informed marketing decisions.
Marketing Strategy Development
Developing a marketing strategy involves creating a comprehensive plan that outlines the marketing goals, target audience, messaging, channels, and tactics. It provides a roadmap for achieving marketing objectives and guides the overall marketing efforts.
Digital, Advertising & Media Planning
Advertising and media planning involve creating and executing advertising campaigns across various media channels. This includes traditional media (TV, radio, print) and digital media (display ads, social media, online video, native ads) to reach the target audience effectively.
AI based Marketing & Automation
AI and automation can efficiently analyze large volumes of data, identify patterns, and generate insights to deliver more targeted and personalized marketing messages. It enables marketers to optimize their campaigns, improve customer segmentation, and enhance the overall customer experience.
What am I looking for?
Long Term Collaborations
Change Makers
Passionate Leaders
Strong & Analytical Team Players
I strategically look for projects and collaborations that enables me to contribute my expertise. I love working with teams and groups that focus on bringing positive change, accelerate innovation and empower people to be better than their previous selves. I am a creative and business generalist with multi skilled experience because I express organisational citizenship behaviour this makes me goal focused and align with organisational values.
Latest engagement
February 2022 to March 2023
SAP SE, Berlin, Germany
Project Consultant - Development
April 2023 to Present
Paul Johnson Mergers & Acquisition Coach, Manchester, UK
Brand Marketing Designer & Strategist - Advisor
June 2023 to Present
Encourage Ventures, Germany
Brand Design & Strategy for Annual Event
June 2023 to Present
RSVP Business Angel Advisory
Branding, Digital & Marketing Design
June 2021 to Present
Future Food Campus, Hamburg, Germany
Creative Advisor
March 2021 to Present
Pitch Lounge, Berlin, Germany
Branding, Marketing and Creative Advisor
Education
Global MBA (October 2019 to April 2021)
Berlin School of Business and Innovation, Berlin, Germany
International Business & Luxury Brand Management ( 62 ECTS)
Bachelors in Animation & VFX (October 2019 to April 2021)
Arena Animation Institute - Mahatma Gandhi University
Communication Design, Branding, Film Making & Animation
The Materiality of ESG Factors specialization
Coursera certification course by University of Pennsylvania
Sustainability Marketing, Impact Investing, Materiality Factors etc.
Inbound Marketing Course By Hubspot
Google UX Design Course via Coursera
LinkedIn Learning Certifications
WHAT SPARKS MY INTEREST
Ideas motivate me to lead a design thinking and analytical life and I like working on projects that can lead to high impact.
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© 2023 by Meiraj. Created on Editor X.