Featured . Project Consultant- Development
Helping founders, customers, start-ups to start-up and scale with SAP
The consultation period with SAP.iO began in February 2022 for the Intrapreneurship program with a focus to enable employees through creative enablement and communication. Managed projects with the wider SAP.iO team to enable the brand identity and strategy for marketing communication channels, design systems, and organise interactive events with the program teams.
Creative Direction . Project Management . Content Dev & Management . Motion Design . Brand Identity & Strategy . Digital . Communication & Events
2021-22 . Creative Project Manager- Sustainability
Future Food Campus, Hamburg
A regenerative food facility and network changing the way we produce, transport, consume and dispose of food in our cities. The novel circular design optimizes the synergies between the heat, energy, water, and organic waste streams to enable sustainable food production. Meiraj managed the project and provided creative concept direction to help the team bring their vision to life.
Creative Direction . Project Management . Storyboard . 3D Design . Identity Design . Vendor Management & Negotiation
2021 . Chief Marketing Officer
Flax - Social Media Application
A social media event planning mobile application that changes the way we meet, socialize, and have fun in our local spaces. The application allows users to create communities and be more social in real life. Meiraj worked with the team to provide annual marketing communication strategies, brand positioning and provide creative concept direction to help the team build awareness and acquire users.
Creative Direction . Project Management . Annual Marketing . Annual Budget Planning . Brand Strategy .
Design the future together?
Meiraj's approach is rooted in deep insights, creativity, problem-solving and collaboration. He works closely with clients & employers to understand their unique challenges, goals, and brand aspirations. Understanding the current demands by keeping an eye on the ever-evolving needs of people, communities & planet.
Brand Strategy & Design
Enable businesses to develop a clear and compelling brand identity that resonates with their target audience.
To identify new market opportunities, develop new products and services, and create a culture of innovation within their organizations.
Develop integrated marketing communication plans that include advertising, public relations, social media, events and everything experiential.
Meiraj demonstrated a unique skill set that bridged the gap between brand design, marketing, and creative project management. He was instrumental in the successful launch of our brand refresh, and I truly enjoyed working with him.
Director, SAP.iO Foundries
Creative lead, creative concept strategist, copywriter, solutions architect (creative) he is all of those things. He’s also a leader and a collaborator, a serious thinker and a dear friend. Smart. Sharp. Direct. That’s Meiraj for you
Enterprise Consulting, Searce
Meiraj always displayed a great energy and curiosity for pushing the boundaries of our old ideas about our marketing strategy. He certainly infuses any work environment with fresh creative approaches, strategies and ideas!
The quality of his designs, creative thinking and his ability to understand what clients want and need (even if they didn't know it themselves) was instrumental in helping us land a lot of projects. He has such a positive and happy attitude and approach to every situation.
General Manager, Events
Extremely versatile with his skillset and able to connect the business to success. He has produced high-quality investor pitch decks, websites, promotional videos, prototype mock-ups, and more. Therefore, I fully recommend hiring him for these services!
Head of Online Events
I worked with him to come up with creative designs for SAP.iO presence at NRF (largest global retail conference).
With minimal direction he designed the entire booth and also images to honor Martin Luther King Jr day.
VP, SAP.iO Foundries
Here's why you should work with me
I am the real Mirage!
I am a creative and business management professional based in Berlin with project management expertise in branding, design, integrated marketing, product/venture development & corporate innovation enablement.
Graphic design services involve creating visual content for various purposes such as branding, advertising, marketing materials, and digital media.
Web/UI/UX design service focuses on creating and designing websites & mobile apps that are visually appealing, user-friendly, and optimized for a seamless user experience.
The output of concept design is typically a collection of sketches, mood boards, renderings, or other visual representations that communicate the core ideas and aesthetics of the design concept.
Industrial design services encompass the creation and development of product designs that are both functional, visually appealing and marketable across various industries, including consumer electronics, furniture, appliances, and automobiles.
Brand Strategy & Audits
Brand strategy involves defining the brand's mission, values, target audience, and market positioning. Brand audits assess the brand's current state, identifying strengths, weaknesses, and opportunities for improvement, leading to rebranding or realignment.
Identity Design & Messaging
Brand Identity Design involves creating visual elements like colors, typography, and graphics for a cohesive brand identity. Brand Messaging focuses on developing a compelling message and tone of voice to communicate the brand's values and personality.
Brand Experience Design
Brand experience design involves designing the overall customer experience and touchpoints with the brand. This service ensures that every interaction with the brand reflects its values and enhances customer satisfaction.
Brand Activation & Management
Brand activation services launch and promote the brand, creating awareness and engagement through campaigns and events. Brand monitoring and management protect the brand's reputation by tracking perception, addressing feedback, and ensuring consistency across channels.
Conducting market research involves gathering and analyzing data about the target market, customers, competitors, and industry trends. It helps in understanding consumer behavior, identifying market opportunities, and making informed marketing decisions.
Marketing Strategy Development
Developing a marketing strategy involves creating a comprehensive plan that outlines the marketing goals, target audience, messaging, channels, and tactics. It provides a roadmap for achieving marketing objectives and guides the overall marketing efforts.
Digital, Advertising & Media Planning
Advertising and media planning involve creating and executing advertising campaigns across various media channels. This includes traditional media (TV, radio, print) and digital media (display ads, social media, online video, native ads) to reach the target audience effectively.
AI based Marketing & Automation
AI and automation can efficiently analyze large volumes of data, identify patterns, and generate insights to deliver more targeted and personalized marketing messages. It enables marketers to optimize their campaigns, improve customer segmentation, and enhance the overall customer experience.
Some of the most recent projects
Meiraj has successfully managed 800+ projects for clients and customers with budgets ranging from €10,000 to €20 Mn. Clients & employers are fortune 500 brands, global B2B, B2C organizations, startups and governments across diverse industries.
What am I looking for?
Long Term Collaborations
Strong & Analytical Team Players
I strategically look for projects and collaborations that enables me to contribute my expertise. I love working with teams and groups that focus on bringing positive change, accelerate innovation and empower people to be better than their previous selves. I am a creative and business generalist with multi skilled experience because I express organisational citizenship behaviour this makes me goal focused and align with organisational values.
Global MBA (October 2019 to April 2021)
Berlin School of Business and Innovation, Berlin, Germany
International Business & Luxury Brand Management ( 62 ECTS)
Bachelors in Animation & VFX (October 2019 to April 2021)
Arena Animation Institute - Mahatma Gandhi University
Communication Design, Branding, Film Making & Animation
The Materiality of ESG Factors specialization
Coursera certification course by University of Pennsylvania
Sustainability Marketing, Impact Investing, Materiality Factors etc.
Inbound Marketing Course By Hubspot
Google UX Design Course via Coursera
LinkedIn Learning Certifications
WHAT SPARKS MY INTEREST
Ideas motivate me to lead a design thinking and analytical life and I like working on projects that can lead to high impact.
10% Off online booking!