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Featured . Project Consultant- Development

Helping founders, customers, start-ups to start-up and scale with SAP

The consultation period with SAP.iO began in February 2022 for the Intrapreneurship program with a focus to enable employees through creative enablement and communication. Managed projects with the wider SAP.iO team to enable the brand identity and strategy for marketing communication channels, design systems, and organise interactive events with the program teams.

Creative Direction . Project Management . Content Dev & Management . Motion Design . Brand Identity & Strategy . Digital . Communication & Events

2021-22 . Creative Project Manager- Sustainability

Future Food Campus, Hamburg

A regenerative food facility and network changing the way we produce, transport, consume and dispose of food in our cities. The novel circular design optimizes the synergies between the heat, energy, water, and organic waste streams to enable sustainable food production. Meiraj managed the project and provided creative concept direction to help the team bring their vision to life.

Creative Direction . Project Management . Storyboard . 3D Design . Identity Design . Vendor Management & Negotiation

2021 . Chief Marketing Officer

Flax - Social Media Application

A social media event planning mobile application that changes the way we meet, socialize, and have fun in our local spaces. The application allows users to create communities and be more social in real life. Meiraj worked with the team to provide annual marketing communication strategies, brand positioning and provide creative concept direction to help the team build awareness and acquire users.

Creative Direction . Project Management . Annual Marketing . Annual Budget Planning . Brand Strategy . 

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Design the future together?

Meiraj's approach is rooted in deep insights, creativity, problem-solving and collaboration. He works closely with clients & employers to understand their unique challenges, goals, and brand aspirations. Understanding the current demands by keeping an eye on the ever-evolving needs of people, communities & planet.

1  —

Brand Strategy & Design

Enable businesses to develop a clear and compelling brand identity that resonates with their target audience.

2  —

Innovation Management

To identify new market opportunities, develop new products and services, and create a culture of innovation within their organizations.

3 —

Marketing Communication

Develop integrated marketing communication plans that include advertising, public relations, social media, events and everything experiential.

Colorful Bubbles

Brand Marketing

Employer Branding

Innovation Design

Sustainable Design

Communication Design

Multimedia Design

Meiraj demonstrated a unique skill set that bridged the gap between brand design, marketing, and creative project management. He was instrumental in the successful launch of our brand refresh, and I truly enjoyed working with him.

Max Kahn

Director, SAP.iO Foundries

Creative lead, creative concept strategist, copywriter, solutions architect (creative) he is all of those things. He’s also a leader and a collaborator, a serious thinker and a dear friend. Smart. Sharp. Direct. That’s Meiraj for you

Enterprise Consulting, Searce

Sairam Iyer

Meiraj always displayed a great energy and curiosity for pushing the boundaries of our old ideas about our marketing strategy. He certainly infuses any work environment with fresh creative approaches, strategies and ideas!

Anna Brashear

Marketing Manager

The quality of his designs, creative thinking and his ability to understand what clients want and need (even if they didn't know it themselves) was instrumental in helping us land a lot of projects. He has such a positive and happy attitude and approach to every situation. 

Shanthi Thirumur

General Manager, Events

Extremely versatile with his skillset and able to connect the business to success. He has produced high-quality investor pitch decks, websites, promotional videos, prototype mock-ups, and more. Therefore, I fully recommend hiring him for these services!

Jamal Maxey

Head of Online Events

 I worked with him to come up with creative designs for SAP.iO presence at NRF (largest global retail conference).

With minimal direction he designed the entire booth and also images to honor Martin Luther King Jr day.

Kange Kaneene

VP, SAP.iO Foundries

Here's why you should work with me

I am the real Mirage!

I am a creative and business management professional based in Berlin with project management expertise in branding, design, integrated marketing, product/venture development & corporate innovation enablement.

Design Services

Graphic Design

Graphic design services involve creating visual content for various purposes such as branding, advertising, marketing materials, and digital media.

Web/UI/UX Design 

Web/UI/UX design service focuses on creating and designing websites & mobile apps that are visually appealing, user-friendly, and optimized for a seamless user experience.

Concept Design

The output of concept design is typically a collection of sketches, mood boards, renderings, or other visual representations that communicate the core ideas and aesthetics of the design concept.

Industrial Design

Industrial design services encompass the creation and development of product designs that are both functional,  visually appealing and marketable across various industries, including consumer electronics, furniture, appliances, and automobiles.

Branding Services

Brand Strategy & Audits

Brand strategy involves defining the brand's mission, values, target audience, and market positioning. Brand audits assess the brand's current state, identifying strengths, weaknesses, and opportunities for improvement, leading to rebranding or realignment.

Identity Design & Messaging

Brand Identity Design involves creating visual elements like colors, typography, and graphics for a cohesive brand identity. Brand Messaging focuses on developing a compelling message and tone of voice to communicate the brand's values and personality.

Brand Experience Design

Brand experience design involves designing the overall customer experience and touchpoints with the brand. This service ensures that every interaction with the brand reflects its values and enhances customer satisfaction.

Brand Activation & Management

Brand activation services launch and promote the brand, creating awareness and engagement through campaigns and events. Brand monitoring and management protect the brand's reputation by tracking perception, addressing feedback, and ensuring consistency across channels.

Marketing Services

Market Research

Conducting market research involves gathering and analyzing data about the target market, customers, competitors, and industry trends. It helps in understanding consumer behavior, identifying market opportunities, and making informed marketing decisions.

Marketing Strategy Development

Developing a marketing strategy involves creating a comprehensive plan that outlines the marketing goals, target audience, messaging, channels, and tactics. It provides a roadmap for achieving marketing objectives and guides the overall marketing efforts.

Digital, Advertising & Media Planning

Advertising and media planning involve creating and executing advertising campaigns across various media channels. This includes traditional media (TV, radio, print) and digital media (display ads, social media, online video, native ads) to reach the target audience effectively.

AI based Marketing & Automation 

 AI and automation can efficiently analyze large volumes of data, identify patterns, and generate insights to deliver more targeted and personalized marketing messages. It enables marketers to optimize their campaigns, improve customer segmentation, and enhance the overall customer experience.

Some of the most recent projects 

Meiraj has successfully managed 800+ projects for clients and customers with budgets ranging from €10,000 to €20 Mn. Clients & employers are fortune 500 brands, global B2B, B2C organizations, startups and governments across diverse industries.

Branding, Marketing, Product Dev. & Lead Gen.  for Paul Johnson's M&A business

Branding, Marketing, Digital & Product Dev. for Pitch Lounge 

Project Consultant -- Branding, Creative Design and Content for SAP.iO

Storyboarding, Concept & Creative Direction & Vendor Management for FFCH

What am I looking for?

Long Term Collaborations

Change Makers

Passionate Leaders

Strong & Analytical Team Players

I strategically look for projects and collaborations that enables me to contribute my expertise.  I love working with teams and groups that focus on bringing positive change, accelerate innovation and empower people to be better than their previous selves. I am a creative and business generalist with multi skilled experience because I express organisational citizenship behaviour this makes me goal focused and align with organisational values.

Latest engagement

February 2022 to March 2023

SAP SE, Berlin, Germany

Project Consultant - Development

April 2023 to Present

Paul Johnson Mergers & Acquisition Coach, Manchester, UK

Brand Marketing Designer & Strategist  - Advisor

March 2021 to Present

Pitch Lounge, Berlin, Germany

Branding, Marketing and Creative Advisor

June 2021 to Present

Future Food Campus, Hamburg, Germany

Creative Advisor

Education

Global MBA (October 2019 to April 2021)

Berlin School of Business and Innovation, Berlin, Germany

International Business & Luxury Brand Management ( 62 ECTS)

Bachelors in Animation & VFX (October 2019 to April 2021)

Arena Animation Institute - Mahatma Gandhi University

Communication Design, Branding, Film Making & Animation

The Materiality of ESG Factors specialization

Coursera certification course by University of Pennsylvania

Sustainability Marketing, Impact Investing, Materiality Factors etc.

Inbound Marketing Course By Hubspot

Google UX Design Course via Coursera

LinkedIn Learning Certifications

WHAT SPARKS MY INTEREST

Concept Design
Brand Strategy
Events & Concerts
Sustainability
Innovation
Entrepreneurship
Film Making
Digital, Mixed Reality & Generative Art
Marketing Communication
New Product, MvP & UI/UX Design

Ideas motivate me to lead a design thinking and analytical life and I like working on projects that can lead to high impact.

I am a brand marketing strategist, designer, poet & author.

=MEIRAJ A.I.=

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