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  • Writer's pictureMeiraj Ahmed


Paul Johnson is a Mergers and Acquisition Coach, Investor and a Happy Dad who enables people to get started in the M&A industry by teaching them how to buy and sell companies. I supported him and his team by building a brand identity, assets for marketing, marketing automation funnel to generate leads and instructional resources

Case Study:

Branding, Marketing Strategy, Design, and Marketing Automation for Mergers and Acquisition Coach Paul Johnson


This case study highlights the successful implementation of comprehensive branding, marketing strategy, design, and marketing automation services for Paul Johnson, a mergers and acquisition coach. The project aimed to elevate Paul Johnson's brand identity, establish a strong market presence, and drive business growth through targeted marketing initiatives.

Phase 1:

Market Research and Brand Audit To lay a strong foundation, extensive market research was conducted to gain insights into the target audience, competitors, and industry trends. A brand audit was also performed to assess Paul Johnson's existing brand identity, strengths, weaknesses, and opportunities for improvement.

Phase 2: Branding and Design Based on the research findings and brand audit, a strategic brand positioning was developed. A comprehensive brand identity design was crafted, including a modern logo, color palette, typography, and visual style guidelines. These elements were carefully designed to reflect Paul Johnson's expertise, professionalism, and trustworthiness.

Phase 3: Marketing Strategy Development A tailored marketing strategy was developed to align with Paul Johnson's business objectives. This strategy encompassed target audience identification, key messaging, and a roadmap for effective marketing campaigns and initiatives. It focused on highlighting Paul Johnson's unique value proposition and differentiating him from competitors in the mergers and acquisition coaching industry.

Phase 4: Marketing Automation Implementation To streamline marketing efforts and maximize efficiency, a marketing automation system was implemented. This included setting up lead capture forms, email marketing automation, social media automation, product funnels and personalized customer journeys. By automating repetitive tasks, Paul Johnson's team could focus more on building relationships and delivering valuable content to prospects and clients.


  • The market research provided valuable insights into the target audience's preferences, needs, and pain points, enabling the development of highly targeted marketing strategies.

  • The brand audit identified areas for improvement, leading to a revamped brand identity that resonated better with Paul Johnson's target audience and positioned him as a trusted expert in mergers and acquisitions coaching.

  • The marketing strategy implementation resulted in increased brand visibility, lead generation, and client conversions.

  • Marketing automation streamlined lead nurturing and communication, improving customer engagement and conversion rates.

  • Paul Johnson experienced significant business growth, with an expanded client base and increased revenue.

  • The offering was divided with multi product resources and learning guides to support his coaching business.

By implementing a comprehensive approach to branding, marketing strategy, design, and marketing automation, Paul Johnson's mergers and acquisition coaching business achieved substantial success.

The project's phased approach, supported by thorough market research and brand audit, ensured that each step was carefully planned and executed, resulting in a strong and differentiated brand presence in the market. The integration of marketing automation further enhanced operational efficiency and customer engagement, contributing to the overall success of the project.

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