SAP & SAP.iO · Case Study

SAP*

CASE STUDY · SAP & SAP.iO · BY MEIRAJ AHMED

Connecting enterprise innovation with clearer communication

How I connected brand strategy, creative direction, entrepreneurial education and programme delivery across SAP’s employee and startup audiences.

Innovation programmes bring together people with very different starting points. Employees may be exploring an idea for the first time. Founders may be looking for a route into an enterprise ecosystem. Programme leaders need to explain opportunities, coordinate activities and keep participants moving forward.

My work with SAP and SAP.iO connected those needs. As a Project Consultant in Berlin, I worked across development, content and creative responsibilities, combining research and brand development with educational resources, thought-leadership publications and programme support.

The engagement at a glance

Organisation: SAP and SAP.iO

Role: Project Consultant — Development, Content and Creative

Location: Berlin, supporting global activities

Internal focus: Corporate innovation, entrepreneurial education and venture building

External focus: SAP.iO brand communication, founder materials and field marketing

Capabilities: Brand strategy, research, creative direction, content design, multimedia and programme coordination

01 / THE CHALLENGE

One innovation ecosystem. Different communication needs.

Internally, corporate innovation programmes needed materials that helped employees understand entrepreneurial concepts and take part in venture-building activities. The work had to connect the ambition of innovation with the practical questions people encounter as they develop an idea.

Externally, SAP.iO communicated with founders, scaleups and prospective partners. That required a distinctive brand presence and a clear explanation of opportunities within the SAP ecosystem. A founder assessing a programme needs different information from an employee joining a learning workshop.

The challenge was to make those differences useful to the communication strategy. Reports, learning resources, presentations and event experiences each needed a specific purpose while contributing to a coherent overall brand experience.

02 / MY ROLE

Connecting strategic direction with practical delivery

My responsibilities spanned the development and execution of communications. I conducted market research and competitive benchmarking to inform brand development, led content marketing and creative direction for SAP.iO Foundry activities, and developed materials for employees, founders and partners.

Alongside the creative work, I managed the content pipeline and supported events, workshops and panel discussions. This gave me a connected view of how the materials would be used: a report could support an industry event, a video could introduce a learning concept, and a playbook could help a programme team explain the next step.

Bringing those responsibilities together helped me connect strategic intent with the details of production. The work needed to be clear in its message, appropriate to its audience and ready for the programme or channel in which it would appear.

03 / BRAND STRATEGY

Giving SAP.iO’s refreshed brand a practical expression

Research and competitive benchmarking formed part of my contribution to SAP.iO’s brand development. The task involved understanding the investment and technology landscape, identifying communication opportunities and using that context to inform narrative and creative decisions.

A brand operating within an enterprise startup ecosystem needs to establish credibility while helping audiences understand its relevance. My work connected brand narrative, marketing communication and creative development across the materials used to represent SAP.iO.

Application mattered as much as direction. A refreshed identity had to work in reports, presentations, programme communications and event environments. Collaborator Max Kahn later described my contribution as “instrumental in the successful launch of our brand refresh.” That is a specific, supported outcome of the engagement.

04 / EMPLOYEE EDUCATION

Making the venture-building journey easier to understand

The internal assignment focused on corporate innovation and intrapreneurship: developing entrepreneurial ideas within an established organisation. I created educational resources, entrepreneurial content and media to support the teams delivering these programmes.

Learning materials, playbooks and videos provided different ways to explain concepts. Each required a clear sequence of information, an understandable central idea and an appropriate level of detail. Creative direction helped shape that experience through content structure, visual hierarchy and multimedia.

My project records describe an intended global employee audience of approximately 120,000 people. That figure describes the scope of the communications, rather than measured participation or engagement. The contribution I can describe directly is the development of resources and programme communications intended to support that audience.

Selected SAP work

Featured Portfolio®

A glimpse into some of the work executed at SAP

Creative Direction
Corporate Innovation Design
Creative Direction
Thought Leadership Report
Creative Direction
Program Management
Brand Strategy
Website UI/UX Design
Creative Direction
Trade Show Marketing

✨

Connect to Content

Add layers or components to infinitely loop on your page.

05 / STARTUP COMMUNICATION

Helping founders explain their relevance

For SAP.iO Foundry activities, I led content marketing and creative direction supporting communication with scaleups, founders and prospective partners. The work connected programme opportunities with the SAP ecosystem and supported global field marketing delivery.

Founder communication brings together technical capability, business relevance and a clear proposition. My wider contribution included mentoring deep-tech startups in branding, pitch development and go-to-market communication. This brought a founder’s perspective into the assignment: what does the business offer, why does it matter, and how should that story change for a particular audience?

06 / THOUGHT LEADERSHIP

Turning industry knowledge into readable publications

Thought-leadership reports and learning materials formed another substantial part of the engagement. I redesigned publications to give programme knowledge and industry insights a clearer structure, including work connected to sustainability topics and industry whitepapers.

Content design shapes how a reader encounters an argument. Typography, imagery and visual hierarchy help establish what matters, guide readers between ideas and make supporting detail easier to find. The objective was to give complex material an accessible reading experience while retaining its substance.

One concrete example was an industry report for retail and consumer packaged goods audiences. In his testimonial, SAP collaborator Lior Weizman describes its presentation at a major global industry conference and subsequent distribution to SAP clients through digital channels. This provides evidence of the publication being used in both an event setting and client communications.

07 / EVENT CREATIVE

Extending the brand into SAP.iO’s NRF presence

The assignment also included creative design for SAP.iO’s presence at NRF, the retail industry event. Collaborator Kange Kaneene identifies my contribution to the booth design and associated creative materials in her testimonial.

An exhibition environment asks different things of a brand than a report or presentation. Visitors need to recognise the organisation quickly, understand its relevance and find a reason to start a conversation. The creative work brought SAP.iO’s communication into a physical setting designed for direct interaction.

Behind the visible materials was an operational remit: managing the creative and content pipeline and supporting workshops, panel discussions and related programme activities. Connecting production with the teams using the work was an essential part of delivery.

08 / DELIVERED WORK

What the engagement delivered

The clearest evidence of this engagement is the body of work delivered and the feedback of the people involved. It covered research and creative execution supporting a brand refresh; educational and multimedia resources for internal innovation programmes; founder and partner communications; thought-leadership reports; and event creative for SAP.iO’s NRF presence.

Collaborator feedback supports several concrete outcomes: contribution to the brand-refresh launch, production of a retail and CPG report used at an industry conference and through client channels, and delivery of booth and content assets. The testimonials below provide the collaborators’ own accounts.

Participation growth, lead generation and revenue impact require separate measurement and attribution. This case study therefore focuses on the responsibilities, deliverables and uses of the work that can be described directly.

09 / REFLECTION

What I bring to the next innovation project

This work strengthened three principles that continue to shape my approach. Begin with the audience’s situation. Give brand strategy a practical expression in the materials people encounter. Maintain continuity between research, creative direction, production and programme coordination.

Employees, founders, partners and industry readers can encounter the same innovation programme with different needs. Useful communication recognises those differences and helps each audience understand what is relevant to them.

Today, I bring that combination of strategic thinking and hands-on delivery to organisations developing innovation initiatives, refining brand communication or translating complex propositions into clearer content. If your team is preparing a programme, an industry publication or a new brand experience, the contact section below is the place to start.

Testimonial

In my collaborators’ words

What makes me special

Perspectives from the people I worked with across brand, content, industry reports and innovation programmes.

Become a client

Meiraj demonstrated a unique skill set that bridged the gap between brand design, marketing, and creative project management. He was instrumental in the successful launch of our brand refresh, and I truly enjoyed working with him.

Max Kahn

Marketing Director

Service Now, Ex-SAP

I worked with Meiraj to come up with creative designs for SAP.iO's presence at NRF (Largest Global Retail Conference). With Minimal Direction he designed the entire Booth and also other images to honour Martin Luther King Jr. Day.

Kange Kaneene

Venture Partner

Level Up Venture, Ex-SAP

He has an impressive portfolio, a true creative and doesn't take no for an answer. I can say he has been one of the warmest individuals I have worked with and know that he will become someone who will influence many brands with his expertise in design, animations and storytelling.

Samar Malik

VC Partnerships

Stripe, Ex-SAP

I had the pleasure of working with Meiraj on a large SAP project in which we published an industry report for clients in the Retail & CPG industries. In the end, the report was presented at an a large global industry conference that is considered very strategic for SAP, as well as shared with SAP's clients in many digital channels and got a huge global exposure. Throughout the project Meiraj demonstrated punctuality, great creativity, ability to work in a global team as well as a good understanding of the SAP technologies and business. Thank you Meiraj!

Lior Weizman

Global Program Director

SAP

Meiraj is an exceptional content creator and marketer, with a keen eye for detail and a passion for delivering high-quality work. While we worked together he demonstrated an outstanding ability to create engaging and visually stunning video animations and content assets that helped to elevate our brand and reach our target audience effectively. Thank you for the great work, Meiraj!

Philip Dreyer

Business Developement

Insta 360, Ex-SAP

I really enjoyed working with Meiraj who is an outstanding professional with a lot of creativity. Meiraj was always keen to work on new projects with thousands of great ideas and to lead them with a lot of passion and devotion.

Alexandra Begue

Customer Incubation Lead

SAP

Contact Now

Contact Me!

Let’s create something amazing together! Reach out I’d love to hear about your project and ideas.

24/7 Full Time Support

Available Worldwide

Contact now

SAP & SAP.iO · Case Study

SAP*

CASE STUDY · SAP & SAP.iO · BY MEIRAJ AHMED

Connecting enterprise innovation with clearer communication

How I connected brand strategy, creative direction, entrepreneurial education and programme delivery across SAP’s employee and startup audiences.

Innovation programmes bring together people with very different starting points. Employees may be exploring an idea for the first time. Founders may be looking for a route into an enterprise ecosystem. Programme leaders need to explain opportunities, coordinate activities and keep participants moving forward.

My work with SAP and SAP.iO connected those needs. As a Project Consultant in Berlin, I worked across development, content and creative responsibilities, combining research and brand development with educational resources, thought-leadership publications and programme support.

The engagement at a glance

Organisation: SAP and SAP.iO

Role: Project Consultant — Development, Content and Creative

Location: Berlin, supporting global activities

Internal focus: Corporate innovation, entrepreneurial education and venture building

External focus: SAP.iO brand communication, founder materials and field marketing

Capabilities: Brand strategy, research, creative direction, content design, multimedia and programme coordination

01 / THE CHALLENGE

One innovation ecosystem. Different communication needs.

Internally, corporate innovation programmes needed materials that helped employees understand entrepreneurial concepts and take part in venture-building activities. The work had to connect the ambition of innovation with the practical questions people encounter as they develop an idea.

Externally, SAP.iO communicated with founders, scaleups and prospective partners. That required a distinctive brand presence and a clear explanation of opportunities within the SAP ecosystem. A founder assessing a programme needs different information from an employee joining a learning workshop.

The challenge was to make those differences useful to the communication strategy. Reports, learning resources, presentations and event experiences each needed a specific purpose while contributing to a coherent overall brand experience.

02 / MY ROLE

Connecting strategic direction with practical delivery

My responsibilities spanned the development and execution of communications. I conducted market research and competitive benchmarking to inform brand development, led content marketing and creative direction for SAP.iO Foundry activities, and developed materials for employees, founders and partners.

Alongside the creative work, I managed the content pipeline and supported events, workshops and panel discussions. This gave me a connected view of how the materials would be used: a report could support an industry event, a video could introduce a learning concept, and a playbook could help a programme team explain the next step.

Bringing those responsibilities together helped me connect strategic intent with the details of production. The work needed to be clear in its message, appropriate to its audience and ready for the programme or channel in which it would appear.

03 / BRAND STRATEGY

Giving SAP.iO’s refreshed brand a practical expression

Research and competitive benchmarking formed part of my contribution to SAP.iO’s brand development. The task involved understanding the investment and technology landscape, identifying communication opportunities and using that context to inform narrative and creative decisions.

A brand operating within an enterprise startup ecosystem needs to establish credibility while helping audiences understand its relevance. My work connected brand narrative, marketing communication and creative development across the materials used to represent SAP.iO.

Application mattered as much as direction. A refreshed identity had to work in reports, presentations, programme communications and event environments. Collaborator Max Kahn later described my contribution as “instrumental in the successful launch of our brand refresh.” That is a specific, supported outcome of the engagement.

04 / EMPLOYEE EDUCATION

Making the venture-building journey easier to understand

The internal assignment focused on corporate innovation and intrapreneurship: developing entrepreneurial ideas within an established organisation. I created educational resources, entrepreneurial content and media to support the teams delivering these programmes.

Learning materials, playbooks and videos provided different ways to explain concepts. Each required a clear sequence of information, an understandable central idea and an appropriate level of detail. Creative direction helped shape that experience through content structure, visual hierarchy and multimedia.

My project records describe an intended global employee audience of approximately 120,000 people. That figure describes the scope of the communications, rather than measured participation or engagement. The contribution I can describe directly is the development of resources and programme communications intended to support that audience.

Featured Portfolio®

A glimpse into some of the work executed at SAP

Creative Direction
Corporate Innovation Design
Creative Direction
Thought Leadership Report
Creative Direction
Program Management
Brand Strategy
Website UI/UX Design
Creative Direction
Trade Show Marketing

✨

Connect to Content

Add layers or components to infinitely loop on your page.

05 / STARTUP COMMUNICATION

Helping founders explain their relevance

For SAP.iO Foundry activities, I led content marketing and creative direction supporting communication with scaleups, founders and prospective partners. The work connected programme opportunities with the SAP ecosystem and supported global field marketing delivery.

Founder communication brings together technical capability, business relevance and a clear proposition. My wider contribution included mentoring deep-tech startups in branding, pitch development and go-to-market communication. This brought a founder’s perspective into the assignment: what does the business offer, why does it matter, and how should that story change for a particular audience?

06 / THOUGHT LEADERSHIP

Turning industry knowledge into readable publications

Thought-leadership reports and learning materials formed another substantial part of the engagement. I redesigned publications to give programme knowledge and industry insights a clearer structure, including work connected to sustainability topics and industry whitepapers.

Content design shapes how a reader encounters an argument. Typography, imagery and visual hierarchy help establish what matters, guide readers between ideas and make supporting detail easier to find. The objective was to give complex material an accessible reading experience while retaining its substance.

One concrete example was an industry report for retail and consumer packaged goods audiences. In his testimonial, SAP collaborator Lior Weizman describes its presentation at a major global industry conference and subsequent distribution to SAP clients through digital channels. This provides evidence of the publication being used in both an event setting and client communications.

07 / EVENT CREATIVE

Extending the brand into SAP.iO’s NRF presence

The assignment also included creative design for SAP.iO’s presence at NRF, the retail industry event. Collaborator Kange Kaneene identifies my contribution to the booth design and associated creative materials in her testimonial.

An exhibition environment asks different things of a brand than a report or presentation. Visitors need to recognise the organisation quickly, understand its relevance and find a reason to start a conversation. The creative work brought SAP.iO’s communication into a physical setting designed for direct interaction.

Behind the visible materials was an operational remit: managing the creative and content pipeline and supporting workshops, panel discussions and related programme activities. Connecting production with the teams using the work was an essential part of delivery.

08 / DELIVERED WORK

What the engagement delivered

The clearest evidence of this engagement is the body of work delivered and the feedback of the people involved. It covered research and creative execution supporting a brand refresh; educational and multimedia resources for internal innovation programmes; founder and partner communications; thought-leadership reports; and event creative for SAP.iO’s NRF presence.

Collaborator feedback supports several concrete outcomes: contribution to the brand-refresh launch, production of a retail and CPG report used at an industry conference and through client channels, and delivery of booth and content assets. The testimonials below provide the collaborators’ own accounts.

Participation growth, lead generation and revenue impact require separate measurement and attribution. This case study therefore focuses on the responsibilities, deliverables and uses of the work that can be described directly.

09 / REFLECTION

What I bring to the next innovation project

This work strengthened three principles that continue to shape my approach. Begin with the audience’s situation. Give brand strategy a practical expression in the materials people encounter. Maintain continuity between research, creative direction, production and programme coordination.

Employees, founders, partners and industry readers can encounter the same innovation programme with different needs. Useful communication recognises those differences and helps each audience understand what is relevant to them.

Today, I bring that combination of strategic thinking and hands-on delivery to organisations developing innovation initiatives, refining brand communication or translating complex propositions into clearer content. If your team is preparing a programme, an industry publication or a new brand experience, the contact section below is the place to start.

Testimonial

What makes me special

Perspectives from the people I worked with across brand, content, industry reports and innovation programmes.

Become a client

Meiraj demonstrated a unique skill set that bridged the gap between brand design, marketing, and creative project management. He was instrumental in the successful launch of our brand refresh, and I truly enjoyed working with him.

Max Kahn

Marketing Director

Service Now, Ex-SAP

I worked with Meiraj to come up with creative designs for SAP.iO's presence at NRF (Largest Global Retail Conference). With Minimal Direction he designed the entire Booth and also other images to honour Martin Luther King Jr. Day.

Kange Kaneene

Venture Partner

Level Up Venture, Ex-SAP

He has an impressive portfolio, a true creative and doesn't take no for an answer. I can say he has been one of the warmest individuals I have worked with and know that he will become someone who will influence many brands with his expertise in design, animations and storytelling.

Samar Malik

VC Partnerships

Stripe, Ex-SAP

I had the pleasure of working with Meiraj on a large SAP project in which we published an industry report for clients in the Retail & CPG industries. In the end, the report was presented at an a large global industry conference that is considered very strategic for SAP, as well as shared with SAP's clients in many digital channels and got a huge global exposure. Throughout the project Meiraj demonstrated punctuality, great creativity, ability to work in a global team as well as a good understanding of the SAP technologies and business. Thank you Meiraj!

Lior Weizman

Global Program Director

SAP

Meiraj is an exceptional content creator and marketer, with a keen eye for detail and a passion for delivering high-quality work. While we worked together he demonstrated an outstanding ability to create engaging and visually stunning video animations and content assets that helped to elevate our brand and reach our target audience effectively. Thank you for the great work, Meiraj!

Philip Dreyer

Business Developement

Insta 360, Ex-SAP

I really enjoyed working with Meiraj who is an outstanding professional with a lot of creativity. Meiraj was always keen to work on new projects with thousands of great ideas and to lead them with a lot of passion and devotion.

Alexandra Begue

Customer Incubation Lead

SAP

Contact Now

Contact Me!

Let’s create something amazing together! Reach out I’d love to hear about your project and ideas.

24/7 Full Time Support

Available Worldwide

Contact now

SAP & SAP.iO · Case Study

SAP*

CASE STUDY · SAP & SAP.iO · BY MEIRAJ AHMED

Connecting enterprise innovation with clearer communication

How I connected brand strategy, creative direction, entrepreneurial education and programme delivery across SAP’s employee and startup audiences.

Innovation programmes bring together people with very different starting points. Employees may be exploring an idea for the first time. Founders may be looking for a route into an enterprise ecosystem. Programme leaders need to explain opportunities, coordinate activities and keep participants moving forward.

My work with SAP and SAP.iO connected those needs. As a Project Consultant in Berlin, I worked across development, content and creative responsibilities, combining research and brand development with educational resources, thought-leadership publications and programme support.

The engagement at a glance

Organisation: SAP and SAP.iO

Role: Project Consultant — Development, Content and Creative

Location: Berlin, supporting global activities

Internal focus: Corporate innovation, entrepreneurial education and venture building

External focus: SAP.iO brand communication, founder materials and field marketing

Capabilities: Brand strategy, research, creative direction, content design, multimedia and programme coordination

01 / THE CHALLENGE

One innovation ecosystem. Different communication needs.

Internally, corporate innovation programmes needed materials that helped employees understand entrepreneurial concepts and take part in venture-building activities. The work had to connect the ambition of innovation with the practical questions people encounter as they develop an idea.

Externally, SAP.iO communicated with founders, scaleups and prospective partners. That required a distinctive brand presence and a clear explanation of opportunities within the SAP ecosystem. A founder assessing a programme needs different information from an employee joining a learning workshop.

The challenge was to make those differences useful to the communication strategy. Reports, learning resources, presentations and event experiences each needed a specific purpose while contributing to a coherent overall brand experience.

02 / MY ROLE

Connecting strategic direction with practical delivery

My responsibilities spanned the development and execution of communications. I conducted market research and competitive benchmarking to inform brand development, led content marketing and creative direction for SAP.iO Foundry activities, and developed materials for employees, founders and partners.

Alongside the creative work, I managed the content pipeline and supported events, workshops and panel discussions. This gave me a connected view of how the materials would be used: a report could support an industry event, a video could introduce a learning concept, and a playbook could help a programme team explain the next step.

Bringing those responsibilities together helped me connect strategic intent with the details of production. The work needed to be clear in its message, appropriate to its audience and ready for the programme or channel in which it would appear.

03 / BRAND STRATEGY

Giving SAP.iO’s refreshed brand a practical expression

Research and competitive benchmarking formed part of my contribution to SAP.iO’s brand development. The task involved understanding the investment and technology landscape, identifying communication opportunities and using that context to inform narrative and creative decisions.

A brand operating within an enterprise startup ecosystem needs to establish credibility while helping audiences understand its relevance. My work connected brand narrative, marketing communication and creative development across the materials used to represent SAP.iO.

Application mattered as much as direction. A refreshed identity had to work in reports, presentations, programme communications and event environments. Collaborator Max Kahn later described my contribution as “instrumental in the successful launch of our brand refresh.” That is a specific, supported outcome of the engagement.

04 / EMPLOYEE EDUCATION

Making the venture-building journey easier to understand

The internal assignment focused on corporate innovation and intrapreneurship: developing entrepreneurial ideas within an established organisation. I created educational resources, entrepreneurial content and media to support the teams delivering these programmes.

Learning materials, playbooks and videos provided different ways to explain concepts. Each required a clear sequence of information, an understandable central idea and an appropriate level of detail. Creative direction helped shape that experience through content structure, visual hierarchy and multimedia.

My project records describe an intended global employee audience of approximately 120,000 people. That figure describes the scope of the communications, rather than measured participation or engagement. The contribution I can describe directly is the development of resources and programme communications intended to support that audience.

Featured Portfolio®

A glimpse into some of the work executed at SAP

Creative Direction
Corporate Innovation Design
Creative Direction
Thought Leadership Report
Creative Direction
Program Management
Brand Strategy
Website UI/UX Design
Creative Direction
Trade Show Marketing

✨

Connect to Content

Add layers or components to infinitely loop on your page.

05 / STARTUP COMMUNICATION

Helping founders explain their relevance

For SAP.iO Foundry activities, I led content marketing and creative direction supporting communication with scaleups, founders and prospective partners. The work connected programme opportunities with the SAP ecosystem and supported global field marketing delivery.

Founder communication brings together technical capability, business relevance and a clear proposition. My wider contribution included mentoring deep-tech startups in branding, pitch development and go-to-market communication. This brought a founder’s perspective into the assignment: what does the business offer, why does it matter, and how should that story change for a particular audience?

06 / THOUGHT LEADERSHIP

Turning industry knowledge into readable publications

Thought-leadership reports and learning materials formed another substantial part of the engagement. I redesigned publications to give programme knowledge and industry insights a clearer structure, including work connected to sustainability topics and industry whitepapers.

Content design shapes how a reader encounters an argument. Typography, imagery and visual hierarchy help establish what matters, guide readers between ideas and make supporting detail easier to find. The objective was to give complex material an accessible reading experience while retaining its substance.

One concrete example was an industry report for retail and consumer packaged goods audiences. In his testimonial, SAP collaborator Lior Weizman describes its presentation at a major global industry conference and subsequent distribution to SAP clients through digital channels. This provides evidence of the publication being used in both an event setting and client communications.

07 / EVENT CREATIVE

Extending the brand into SAP.iO’s NRF presence

The assignment also included creative design for SAP.iO’s presence at NRF, the retail industry event. Collaborator Kange Kaneene identifies my contribution to the booth design and associated creative materials in her testimonial.

An exhibition environment asks different things of a brand than a report or presentation. Visitors need to recognise the organisation quickly, understand its relevance and find a reason to start a conversation. The creative work brought SAP.iO’s communication into a physical setting designed for direct interaction.

Behind the visible materials was an operational remit: managing the creative and content pipeline and supporting workshops, panel discussions and related programme activities. Connecting production with the teams using the work was an essential part of delivery.

08 / DELIVERED WORK

What the engagement delivered

The clearest evidence of this engagement is the body of work delivered and the feedback of the people involved. It covered research and creative execution supporting a brand refresh; educational and multimedia resources for internal innovation programmes; founder and partner communications; thought-leadership reports; and event creative for SAP.iO’s NRF presence.

Collaborator feedback supports several concrete outcomes: contribution to the brand-refresh launch, production of a retail and CPG report used at an industry conference and through client channels, and delivery of booth and content assets. The testimonials below provide the collaborators’ own accounts.

Participation growth, lead generation and revenue impact require separate measurement and attribution. This case study therefore focuses on the responsibilities, deliverables and uses of the work that can be described directly.

09 / REFLECTION

What I bring to the next innovation project

This work strengthened three principles that continue to shape my approach. Begin with the audience’s situation. Give brand strategy a practical expression in the materials people encounter. Maintain continuity between research, creative direction, production and programme coordination.

Employees, founders, partners and industry readers can encounter the same innovation programme with different needs. Useful communication recognises those differences and helps each audience understand what is relevant to them.

Today, I bring that combination of strategic thinking and hands-on delivery to organisations developing innovation initiatives, refining brand communication or translating complex propositions into clearer content. If your team is preparing a programme, an industry publication or a new brand experience, the contact section below is the place to start.

Testimonial

What makes me special

Perspectives from the people I worked with across brand, content, industry reports and innovation programmes.

Become a client

Meiraj demonstrated a unique skill set that bridged the gap between brand design, marketing, and creative project management. He was instrumental in the successful launch of our brand refresh, and I truly enjoyed working with him.

Max Kahn

Marketing Director

Service Now, Ex-SAP

I worked with Meiraj to come up with creative designs for SAP.iO's presence at NRF (Largest Global Retail Conference). With Minimal Direction he designed the entire Booth and also other images to honour Martin Luther King Jr. Day.

Kange Kaneene

Venture Partner

Level Up Venture, Ex-SAP

He has an impressive portfolio, a true creative and doesn't take no for an answer. I can say he has been one of the warmest individuals I have worked with and know that he will become someone who will influence many brands with his expertise in design, animations and storytelling.

Samar Malik

VC Partnerships

Stripe, Ex-SAP

I had the pleasure of working with Meiraj on a large SAP project in which we published an industry report for clients in the Retail & CPG industries. In the end, the report was presented at an a large global industry conference that is considered very strategic for SAP, as well as shared with SAP's clients in many digital channels and got a huge global exposure. Throughout the project Meiraj demonstrated punctuality, great creativity, ability to work in a global team as well as a good understanding of the SAP technologies and business. Thank you Meiraj!

Lior Weizman

Global Program Director

SAP

Meiraj is an exceptional content creator and marketer, with a keen eye for detail and a passion for delivering high-quality work. While we worked together he demonstrated an outstanding ability to create engaging and visually stunning video animations and content assets that helped to elevate our brand and reach our target audience effectively. Thank you for the great work, Meiraj!

Philip Dreyer

Business Developement

Insta 360, Ex-SAP

I really enjoyed working with Meiraj who is an outstanding professional with a lot of creativity. Meiraj was always keen to work on new projects with thousands of great ideas and to lead them with a lot of passion and devotion.

Alexandra Begue

Customer Incubation Lead

SAP

Contact Now

Contact Me!

Let’s create something amazing together! Reach out I’d love to hear about your project and ideas.

24/7 Full Time Support

Available Worldwide

Contact now